6 Billion Channels
On November 6, I'm honored to be the guest presenter for George Fox University's Speaker Series. You can get more details and RSVP here.
My topic is "Relevance 2.0: 5 Must-Know Trends to Stay Relevant". I thought it would be useful to write a brief blog post about each of the trends.
Trend #1: 6 Billion Channels.
Think about this ... a single person with a camera phone can post video, photos, and written content to a blog, Facebook, Twitter, and hundreds of other web platforms. This content, depending how viral it is, can spread to hundreds or thousands of other people. Now combine that times billions. What happens to the influence and reach of traditional media when The People become The Media? It profoundly effects the way We the People consume information and entertainment. This is not just disruptive to media business models such as selling ad space based on eye-balls. It changes the rules for what "news" is, what a brand is, message control, the roles of government, and more. Properly harnessed, it can make a young company the world's #1 brand without spending a dime on advertising (Google) or it can lead to the demise of established brands and traditions.
So what do you when everyone that touches your brand (both business and personal) has the means and the motivation to talk about you?
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Posted 1 month ago
by Justin Foster
2 comments
Oct 19, 2009
Greg Stielstra said...
You give them an experience that is true to your brand. In the mass media age brands controlled their perception with advertising. In the social media age, they will influence it through the customer's experience. Spread the fire. GS
