Dr. Coke? Coca-Cola to sponsor health advice from AAFP

 
Today's "what were they thinking?" story ...


 http://www.foxnews.com/story/0,2933,571930,00.html?test=latestnews#

In short, Coca Cola is becoming a sponsor of The American Academy of Family Physicians.  According to the article, "the deal will fund educational materials about soft drinks for the academy's consumer health and wellness Web site, www.FamilyDoctor.org".

The conflict of interest is stunningly obvious.  What's next?  Anheuser Busch sponsoring AA? 

Individual people make stupid decisions all of the time - some of which get amplified in the social space.  However, when an organization does something stupid, it takes a committee.  Did anyone with authority speak up?   "Ummm, this seems like a stupid idea".  

 

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