Justin Foster Unfiltered http://justinfoster.posterous.com This is what happens when you remove the filters between my brain and my mouth. posterous.com Fri, 20 Nov 2009 09:58:11 -0800 Complete my 1 question survey and all your wildest dreams will come true. http://justinfoster.posterous.com/complete-my-1-question-survey-and-all-your-wi http://justinfoster.posterous.com/complete-my-1-question-survey-and-all-your-wi

One way to listen is a short survey.  This is just a one question survey.  

What is one thing you wish you could change about your business?

Reply in the comments section or if you don't want to give a public answer, e-mail me at justin@thetricycle.com or DM me on Twitter (@brandmilitia).

Thanks!

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http://files.posterous.com/user_profile_pics/78537/Photo_8.jpg http://posterous.com/people/1brkRFlcEEN Justin Foster Justin Foster Unfiltered Justin Foster
Thu, 19 Nov 2009 07:25:48 -0800 Does your business have a gong? http://justinfoster.posterous.com/does-your-business-have-a-gong http://justinfoster.posterous.com/does-your-business-have-a-gong

This pic was taken in the lobby of Ted Mason Homes in Boise, Idaho. Most businesses have a bell with a sign that says "Please ring bell for service." They have a gong with a sign that reads: "Please ring gong for service. Don't be shy!"

This nails #2 (Be Interesting) of my 5 Stupidly Simple Ideas. It is unexpected, quirky, and interactive. Having worked with them on their brand strategy, I see these same traits manifested in their homes, relationships, etc. Every business could have their version of the gong. What's yours?
Sent from my Verizon Wireless BlackBerry

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http://files.posterous.com/user_profile_pics/78537/Photo_8.jpg http://posterous.com/people/1brkRFlcEEN Justin Foster Justin Foster Unfiltered Justin Foster
Wed, 18 Nov 2009 15:01:00 -0800 5 Stupidly Simple Ideas that even Lloyd Christmas could implement. http://justinfoster.posterous.com/5-stupidly-simple-ideas-that-even-lloyd-chris http://justinfoster.posterous.com/5-stupidly-simple-ideas-that-even-lloyd-chris

I had the privilege of speaking at the Ultra Clean Smoke Out today. The main sponsor was Action Courier. It was great to hear their story and see the passion they have for their business and serving others. Also a great taco bar from Taco Time and coffee/tea provided by University of Phoenix. The Thornton Oliver Keller team did nice job of tossing the beans, rice, and cheese!  As always, Brandon Wright and his team were awesome.

My topic was "5 Stupidly Simple Ideas". I figured they were blog worthy, so here ya go.  http://thetricycle.com/2009/11/5-stupidly-simple-ideas/#

Note the link on #5 (Make a Deal). This is for our "One Audience Business Initiative" - a 30 day program that will help a business uncover under-served or under-sold audiences.

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http://files.posterous.com/user_profile_pics/78537/Photo_8.jpg http://posterous.com/people/1brkRFlcEEN Justin Foster Justin Foster Unfiltered Justin Foster
Fri, 13 Nov 2009 09:11:34 -0800 Hunch.com on how food preferences vary by ideology (via Fast Company) http://justinfoster.posterous.com/hunchcom-on-how-food-preferences-vary-by-ideo http://justinfoster.posterous.com/hunchcom-on-how-food-preferences-vary-by-ideo

It would be interesting to break this down by independents, libertarians, and anarchists as well.

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http://files.posterous.com/user_profile_pics/78537/Photo_8.jpg http://posterous.com/people/1brkRFlcEEN Justin Foster Justin Foster Unfiltered Justin Foster
Mon, 09 Nov 2009 12:05:38 -0800 Elizabeth Lambert - the Brandon Spikes of women's soccer. http://justinfoster.posterous.com/elizabeth-lambert-the-brandon-spikes-of-women http://justinfoster.posterous.com/elizabeth-lambert-the-brandon-spikes-of-women

The video speaks for itself!

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http://files.posterous.com/user_profile_pics/78537/Photo_8.jpg http://posterous.com/people/1brkRFlcEEN Justin Foster Justin Foster Unfiltered Justin Foster
Thu, 05 Nov 2009 10:50:24 -0800 Dr. Coke? Coca-Cola to sponsor health advice from AAFP http://justinfoster.posterous.com/dr-coke-coca-cola-to-sponsor-health-advice-fr http://justinfoster.posterous.com/dr-coke-coca-cola-to-sponsor-health-advice-fr

 
Today's "what were they thinking?" story ...


 http://www.foxnews.com/story/0,2933,571930,00.html?test=latestnews#

In short, Coca Cola is becoming a sponsor of The American Academy of Family Physicians.  According to the article, "the deal will fund educational materials about soft drinks for the academy's consumer health and wellness Web site, www.FamilyDoctor.org".

The conflict of interest is stunningly obvious.  What's next?  Anheuser Busch sponsoring AA? 

Individual people make stupid decisions all of the time - some of which get amplified in the social space.  However, when an organization does something stupid, it takes a committee.  Did anyone with authority speak up?   "Ummm, this seems like a stupid idea".  

 

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http://files.posterous.com/user_profile_pics/78537/Photo_8.jpg http://posterous.com/people/1brkRFlcEEN Justin Foster Justin Foster Unfiltered Justin Foster
Fri, 23 Oct 2009 07:51:00 -0700 Interesting grassroots campaign for CASAforChildren.org http://justinfoster.posterous.com/interesting-grassroots-campaign-for-casaforch http://justinfoster.posterous.com/interesting-grassroots-campaign-for-casaforch

The park in front of the capitol building in Boise is covered with life size cut-outs of children holding cardboard signs promoting foster care. Sent from my Verizon Wireless BlackBerry

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http://files.posterous.com/user_profile_pics/78537/Photo_8.jpg http://posterous.com/people/1brkRFlcEEN Justin Foster Justin Foster Unfiltered Justin Foster
Thu, 22 Oct 2009 10:30:00 -0700 iContact personifies 3 keys to modern marketing. http://justinfoster.posterous.com/icontact-personafies-3-keys-to-modern-marketi http://justinfoster.posterous.com/icontact-personafies-3-keys-to-modern-marketi
Modern branding/marketing has 3 elements: simplicity, personalization, and inexpensive execution.   Below is an e-mail I received from iContact.  It contains all 3 elements.  Of course, none of these would work if their product sucks.  But it doesn't.  It is a cool, easy-to-use product.  

If your marketing doesn't have these 3 elements, why not?



iContact

Thank You!

Dear Justin,

Thank you! We really, really mean it. You’ve been with us for quite a while now and it does not go unnoticed. At iContact, we understand the value of our customers. We’re very happy to have you as a loyal customer and hope you will be with us for years to come.

Everyone here at the iContact office does everything we can to support you, your account, and your business as best as possible.

We would like to make sure that you’re still happy with your iContact account. If you need anything, please see the bottom of this email to find all the services and support options you have in case you ever have any questions.

Once again, thank you so much for continuing to use iContact for your email marketing campaigns. Without a doubt, we appreciate your business.

Gratefully yours,



The iContact Family



(866) 803-9462  | 
Support  |  Sales  |  Partners  |  Billing

Facebook Facebook LinkedIn LinkedIn
Twitter Twitter iContact Blog Blog


easily create, send, & track

Email Newsletters, Autoresponders, Surveys, & RSS Feeds!

 

This message was sent from iContact to justin@thetricycle.com. It was sent from: iContact, 2635 Meridian Parkway Ste 200, Durham, NC 27713. You can modify/update your subscription via the link below.

Email Marketing by
iContact - Try It Free!


Manage your subscription  

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http://files.posterous.com/user_profile_pics/78537/Photo_8.jpg http://posterous.com/people/1brkRFlcEEN Justin Foster Justin Foster Unfiltered Justin Foster
Tue, 20 Oct 2009 12:30:28 -0700 "Judgment Versus Experience" - 30 seconds w/ Mike Rowe (via Fastcompany) http://justinfoster.posterous.com/judgment-versus-experience-30-seconds-w-mike http://justinfoster.posterous.com/judgment-versus-experience-30-seconds-w-mike

Mike Rowe, the host of Discovery's "Dirt Jobs", provides 30 seconds of wisdom on judgement v experience. Mike is my kind of philosopher - a hands-on guy who appreciates the contribution of individuals regardless of their societal "status".

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http://files.posterous.com/user_profile_pics/78537/Photo_8.jpg http://posterous.com/people/1brkRFlcEEN Justin Foster Justin Foster Unfiltered Justin Foster
Mon, 19 Oct 2009 11:10:52 -0700 6 Billion Channels http://justinfoster.posterous.com/6-billion-channels http://justinfoster.posterous.com/6-billion-channels

On November 6, I'm honored to be the guest presenter for George Fox University's Speaker Series.  You can get more details and RSVP here.  

My topic is "Relevance 2.0:  5 Must-Know Trends to Stay Relevant".  I thought it would be useful to write a brief blog post about each of the trends. 

Trend #1:  6 Billion Channels.  

Think about this ... a single person with a camera phone can post video, photos, and written content to a blog, Facebook, Twitter, and hundreds of other web platforms.  This content, depending how viral it is, can spread to hundreds or thousands of other people. Now combine that times billions.  What happens to the influence and reach of traditional media when The People become The Media?  It profoundly effects the way We the People consume information and entertainment.  This is not just disruptive to media business models such as selling ad space based on eye-balls.  It changes the rules for what "news" is, what a brand is, message control, the roles of government, and more.  Properly harnessed, it can make a young company the world's #1 brand without spending a dime on advertising (Google) or it can lead to the demise of established brands and traditions.  

So what do you when everyone that touches your brand (both business and personal) has the means and the motivation to talk about you?  

 
Twitter:http://twitter.com/brandmilitia
Facebook: http://www.facebook.com/JustinFoster
LinkedIn:  http://www.linkedin.com/in/agencyunderground

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http://files.posterous.com/user_profile_pics/78537/Photo_8.jpg http://posterous.com/people/1brkRFlcEEN Justin Foster Justin Foster Unfiltered Justin Foster
Thu, 08 Oct 2009 10:44:00 -0700 Real men wear pink ... cleats. http://justinfoster.posterous.com/real-men-where-pink-cleats http://justinfoster.posterous.com/real-men-where-pink-cleats

 

Here is a cool story on the origins of the idea of allowing NFL players to wear pink cleats as part of the NFL's over-all breast cancer awareness effort for the month of October.  Props to DeAngelo Williams for the suggestion - and to the NFL for lightening up a bit.  In addition to cleats, some of the players wore pink gloves and sweat bands, plus the goal post padding was pink, the coaches wore hats with pink brims, and the NFL modified their logo with a pink ribbon.

Of course, this is a great cause, but is also a case study that branding really isn't that difficult.  It typically requires simple, sincere efforts to communicate a story - which is exactly what the pink cleats accomplished.  Any brand can do stuff like this.  The problem is that most branding efforts have to support business models (both agencies and internal marketing departments) that require media buys, complex plans, focus groups and a bunch of political bullcrap.  

In short, nobody gets paid to keep things simple.

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http://files.posterous.com/user_profile_pics/78537/Photo_8.jpg http://posterous.com/people/1brkRFlcEEN Justin Foster Justin Foster Unfiltered Justin Foster
Sun, 27 Sep 2009 07:56:00 -0700 Glenn Beck haters "deicide" to protest. http://justinfoster.posterous.com/glenn-beck-haters-deicide-to-protest http://justinfoster.posterous.com/glenn-beck-haters-deicide-to-protest

An analysis of Glenn Beck protesters:

I can't tell if "Deicide" is a spelling error or some fringe group supporting the right for people to murder deities.

What does the lady on the left have against Yoko Ono?

Is a beach ball the new must-have accessory for protesters?

The white-shades wearing dude in the middle missed his big photo opportunity. Of course, holding up a sign is exhausting. One of the negatives of being Emo and Goth (as noted by the skinny arms and the Beethoven scarf and vest) is that pretty much everything is too heavy. Especially life, man.

"Go Home ManBaby" would make an awesome skit on Saturday Night Live ... or a great title for a song by a new synth-pop band.

All kidding aside, good for them for caring about something enough to make silly signs. I've never been to a protest for anything, but I certainly support this oldest of American traditions.

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http://files.posterous.com/user_profile_pics/78537/Photo_8.jpg http://posterous.com/people/1brkRFlcEEN Justin Foster Justin Foster Unfiltered Justin Foster
Wed, 23 Sep 2009 06:46:24 -0700 Is Obama the MySpace of Presidents? http://justinfoster.posterous.com/is-obama-the-myspace-of-presidents http://justinfoster.posterous.com/is-obama-the-myspace-of-presidents

Kit Eaton's article in today's on-line version of Fast Company has the headline: "We, The Blogosophere (An Open Source Letter to President Obama)".  Kit takes the President to task for his recent comments to print journalists about the direction of the news being "all blogosphere, all opinions, with no serious fact-checking".  In the article, Mr. Eaton calls Obama the MySpace of Presidents.  Ouch.

While much of the article seems to be harmless satire, one does have to wonder about Mr. Obama's opinion of the changes facing the collection and distribution of news.  However, one of the basics of brand communication is to protect your channels.  Without the traditional media, how would the President be able to go on 6 different shows and grant a dozen plus other interviews in a 2 day period?  It is hard for the President to pitch his message for free if the traditional media goes under.

There is another underlying, more subtle issue - control.  With the exception of George Stephanopoulos, most of President Obama's discussions with traditional journalists are love-fests.  It drives conservatives nutty to see this, but the same thing happened when President Bush appeared on FoxNews and other "friendly" outlets.  The issue of message control is not idealogical based - it is just common sense to a generation and a culture that views the public as a mass.  Set up a friendly interview with David Letterman, millions of people watch, say some funny stuff, and watch your poll numbers go up.  The problem with this scenario is that you can't "spin" the blogosophere - at least not on a broad-based level.   And no spin means no control.  So the blogosophere is actually a threat because real questions might get asked. Bloggers can be a surly, opinionated bunch - and who needs that when you are trying to bring hope and change to the people?  (My turn to be satirical).  

Understanding that the model for the collection and distribution of news is undergoing permanent changes is not a matter of hippness.  It is a deeper quality; of being able to recognize trends and understand that "we the people" are now journalists.  This is a disappointing mind-set for a candidate that embraced social media, promised greater "transparency", and seemed to get it.  


My stuff:

Web: thetricycle.com
Blog: brandmilitia.com
Lifestream: http://justinfoster.posterous.com/
Twitter:http://twitter.com/brandmilitia
Facebook: http://www.facebook.com/JustinFoster
LinkedIn:  http://www.linkedin.com/in/agencyunderground

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http://files.posterous.com/user_profile_pics/78537/Photo_8.jpg http://posterous.com/people/1brkRFlcEEN Justin Foster Justin Foster Unfiltered Justin Foster
Tue, 22 Sep 2009 12:37:55 -0700 Day 2 of wearing sunglasses indoors http://justinfoster.posterous.com/day-2-of-wearing-sunglasses-indoors http://justinfoster.posterous.com/day-2-of-wearing-sunglasses-indoors

As I tweeted about yesterday, I broke my glasses. I don't have a back-up other than my prescription sunglasses. This means for the next few days, I'm wearing sunglasses inside. This has elicited a number of responses: My wife breaking in to a giggle fit every time she looks at me. Apparently wearing sunglasses in bed is funny. A number of comments related to having a bright future, playing a piano, trying to be cool, etc. The most interesting is watching how people respond in conversations when they can't see my eyes. They look away nervously, not knowing what to look at. They also can't tell if I can see them so they look around the room instead. It has just made me accutely aware of how much eye contact plays in human interaction.

Of course, I probably already get weird looks and the sunglasses just trick people in to thinking that I can't see them!

Maybe I will just wear them all the time, like the guy who wore his conference name tag all the time and got a book deal. Sent from my Verizon Wireless BlackBerry

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http://files.posterous.com/user_profile_pics/78537/Photo_8.jpg http://posterous.com/people/1brkRFlcEEN Justin Foster Justin Foster Unfiltered Justin Foster
Tue, 15 Sep 2009 20:02:45 -0700 ABC's Gibson: ACORN Story May Be 'One You Leave to the Cables' http://justinfoster.posterous.com/abcs-gibson-acorn-story-may-be-one-you-leave http://justinfoster.posterous.com/abcs-gibson-acorn-story-may-be-one-you-leave

Still waiting for someone to defend ACORN on this. Seriously. Maybe there is a some justification I'm missing. While you are at it, go ahead and explain Gibson's take of "one you leave for the cables".

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http://files.posterous.com/user_profile_pics/78537/Photo_8.jpg http://posterous.com/people/1brkRFlcEEN Justin Foster Justin Foster Unfiltered Justin Foster
Tue, 15 Sep 2009 10:29:30 -0700 Oops. RT myself. Neuromarketing Hope and Hype: 5 Brands Conducting Brain Research. http://justinfoster.posterous.com/oops-rt-myself-neuromarketing-hope-and-hype-5 http://justinfoster.posterous.com/oops-rt-myself-neuromarketing-hope-and-hype-5

Let's try this again ...

Interesting insights on the science of marketing and brands using neuromarketing. Before the black helicopter and ACLU crowds get too agitated, isn't this just understanding people at their core? That's what we do in relationships, so it makes sense that brands would do the same. Of course, just like relationships, it can be abused.

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http://files.posterous.com/user_profile_pics/78537/Photo_8.jpg http://posterous.com/people/1brkRFlcEEN Justin Foster Justin Foster Unfiltered Justin Foster
Mon, 14 Sep 2009 15:42:23 -0700 For the husbands: 6 things I've learned after 20 years of marriage. http://justinfoster.posterous.com/for-the-husbands-6-things-ive-learned-after-2 http://justinfoster.posterous.com/for-the-husbands-6-things-ive-learned-after-2

20 years ago today, my wife Lynna and I got married.  It was a simple, sweet ceremony in the gazebo of a historical house in Woodburn, OR.  As you can see, we look very young - because we were.  I was 18; she was 19.  It was crazy, but right - and still is.

I thought I'd share both the photo - and a few things I've learned about having a great marriage ...
  1. Have shared beliefs.  No matter what has happened, our mutual faith and beliefs have been both a fall-back position and a foundation.

  2. Never stop dating.  As I have told many husbands, date your wife or someone/something else will.  We need to be our wive's "boyfriends" or we will be replaced.

  3. Marriage before kids.  No, this isn't some defense of "traditional values".  It means that your marriage was there before your kids - and it will be there after your kids move out.  So see #2.

  4. Always kiss goodnight.  Intimacy continues the same way it started - typically with a kiss goodnight while dating.  Why should that stop after marriage?  This also applies to saying "I love you", holding hands in public, or simple compliments.

  5. Be honest, if it costs you points.  No relationship can be built on pretense - either positive or negative.  Plus the goal of marriage is not just to have a peaceful existence.  This means dealing with the conflict that comes from being honest with each other.

  6. Keep trying to impress.  This starts with getting/staying in shape.  It means you care about how long you live, what you look like, and your own self-esteem. Most wive's are kind, but they aren't blind.  
These things - and many others - have made the past 20 years pass in a blink.  This means that it still fresh and exciting, but deeper and more meaningful - truly the best of both worlds.  She genuinely is the most amazing, beautiful person I've ever known - and I enjoy every second we have together.

For what it's worth, if either of our sons (currently 16 and 11) come to us at 18 and says he is getting married, we are locking him in the garage :)

 


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http://files.posterous.com/user_profile_pics/78537/Photo_8.jpg http://posterous.com/people/1brkRFlcEEN Justin Foster Justin Foster Unfiltered Justin Foster
Fri, 11 Sep 2009 08:03:32 -0700 “Brand Yourself and 4 Other Tips for Success From The Sartorialist” via Fast Company. http://justinfoster.posterous.com/brand-yourself-and-4-other-tips-for-success-f http://justinfoster.posterous.com/brand-yourself-and-4-other-tips-for-success-f

Cool job. Cool view of the world. Cool nick-name.

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http://files.posterous.com/user_profile_pics/78537/Photo_8.jpg http://posterous.com/people/1brkRFlcEEN Justin Foster Justin Foster Unfiltered Justin Foster
Thu, 10 Sep 2009 22:21:29 -0700 Scratching my sportswriting itch. http://justinfoster.posterous.com/scratching-my-sportswriting-itch http://justinfoster.posterous.com/scratching-my-sportswriting-itch

Writing about non-marketing/branding stuff is therapeutic for me so I have been submitting content to two football relates sites:

Blue Turf Radio for NFL connections to the Idaho and WAC.

NFL Daily Dose for over-all NFL stuff.

Still waiting for that call from ESPN ... in the meantime, I will just keep writing.

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http://files.posterous.com/user_profile_pics/78537/Photo_8.jpg http://posterous.com/people/1brkRFlcEEN Justin Foster Justin Foster Unfiltered Justin Foster
Thu, 10 Sep 2009 12:21:17 -0700 Crowdsourcing Starbucks style http://justinfoster.posterous.com/crowdsourcing-starbucks-style http://justinfoster.posterous.com/crowdsourcing-starbucks-style

The line says "A great idea brought to us by YOU. Keep 'em coming - we're listening!"
 
This idea is "splash sticks". My idea for them: Free wifi.
Sent from my Verizon Wireless BlackBerry

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http://files.posterous.com/user_profile_pics/78537/Photo_8.jpg http://posterous.com/people/1brkRFlcEEN Justin Foster Justin Foster Unfiltered Justin Foster